80.2 % of smartphone users and 83.6 % of TV users are used on their terminals ... Social media usage usage rate

In recent years, the spread of smartphones and tablet -type terminals of mobile devices is remarkable, but web service social media has greatly helped the penetration of these terminals, and conversely, the number of users has increased significantly due to its spread.So how many people use social media in the actual situation?The actual situation will be confirmed based on the public value of the "Communication Usage Trend Survey" ( *) released by the Ministry of Internal Affairs and Communications in June 2021.

According to the survey, nearly 50 % of people use personal computers as a means of access to the Internet, and 60 % of mobile phones (both conventional mobile phones and smartphones) have appeared.In addition, the tablet type terminal is in the 20 % range.

Then, the web service "Social Media", which is indispensable in the recent Internet (here is not only SNS such as Facebook, Twitter, and mixi, but also LINE, which is recognized as social media in the general public (questionnaire is also a questionnaire.There is a description. However, in a broad -in -law social media, what kind of terminal is accessed by the corresponding blog, bulletin boards, video posting, and shared sites as separate options.。I will check it.

The following graph shows the percentage of "people who use the Internet on the applicable model" (excluding calculations for respondents who use social media on the relevant model).

For example, 80 for tablet -type terminals.Although it is 7 %, this is "80 out of the person who accesses the Internet using a tablet -type terminal..7 % use social media. ""80 social media users.7 % is tablet -type terminal users "" 80 for Internet users.Note that 7 % does not mean that tablet -type terminals use social media. "In short, it indicates the "access rate of social media in Internet users by each model".

PC is 77.5 %, conventional mobile phone 66.Low to 4 %.And the smartphone is 80.2 %, 80 tablet terminals.7 %, almost the same as a tablet -type terminal.Surprisingly, the TV is 83.6 %, 81 for home game consoles.The value of 9 % is coming out ... but rather the TV is somewhat large, and these four terminals are almost 80 % in line.

This case is a value that combines both home and outside the home, and as described above, it is not "the ratio of social media users as a whole" but "ratio of Internet users in each terminal".It is necessary, but it is possible to recover that smartphones and tablet -type terminals and smartphones are more compatible with social media than conventional mobile phones in mobile phones.

The following graph was confirmed with social media and similar services (broad -in -law social media).

It is often used in each model that is often used, such as social media, which is often used.Social media in a narrow sense has a higher usage rate by smartphones than a personal computer, and a PC is higher in PCs than smartphones.You can also see that television uses a variety of social media services.

Except for e -mail, some views say that the low value of the conventional mobile phone user is that the function of the terminal itself is low and may not be supported, so it is inevitable.Recently, there have been many cases where services are discontinued.On the other hand, it is known whether television and home game consoles are used to use social media more than their images.

In particular, video posting and shared sites (YouTube and Nico Nico Douga, etc.) are calculated using 70 % of Internet users on both TV and home game consoles.In Internet access from these environments, it can be interpreted that video posting and sharing sites have penetrated as communication services more than social media such as Facebook and Twitter.However, in the case of a video sharing site, it is probably the main view, one -way aspects, but a little aggressive, but it has a strong perception as a "video content station that users can search and select freely" and "on -demand TV station".I think that.

■ Related article:

[44 % Twitter, 38 % LINE ... Young social media usage trends]

[50 % of your computer and 40 % of your smartphone ... What is the most used terminal when using social media?]

* Communication usage trend survey

In September 2020, in September 2020, "For households, the households and members of the household who are over 20 years old, selected by the two -stage random extraction method selected by the prefectural and urban size as a layered standard.It is performed by distributing and recovering survey forms by mail or online, for companies, for companies with a regular employee who belongs to the industry except for public affairs.The number of valid responses is 17,345 households (44,035), respectively, and 2223 companies.Various values are conducted in census and weightbacks according to the distribution of the industry and scale of nationwide companies.

(Note) The graphs and charts in the text are created by the author based on quotes or materials described as long as there are no special notes.

(Note) The photos in the text are based on the documents described in the text, and are taken by the author based on the materials described in the text, or taken by the author.

(Note) Articles The numbers used in the title, text, graphs, etc. may be described after exclusive decimal girders, so that they are the optimal display on the spot.Therefore, the total value of the displayed numbers may not match completely.

(Note) If the value of the graph is adjusted to make it easier to see the movement of the graph, the value of the graph axis is not zero, the value may be enclosed in a circle to catch the attention.。

(Note) In the graph, the notation of items (such as sending kana) may be abbreviated or changed to adjust the appearance.In addition, "~" may be described as "-".

(Note) "PPT" in the graph means a % point.

(Note) "(Large) Earthquake" means the Great East Japan Earthquake unless there are special or detailed notation.

(Note) This article is partially added and changed to the article published in [Gerbage News].