What is "tracking permission"? How can I change it later? - New features of iOS 14.5 - iPhone basic "ki" (451) | My Navi News My Navi News My Navi

Display of "Allow Activity Tracking" displayed in various apps. How to write the description differs for each app, but it is almost an individual optimized ad delivery.

This is the screen where the app asks the user for permission to track across other apps and sites.

What happens when you allow tracking? for example,

Have you ever experienced something like that?

These are done by tracking your information and sharing it between shopping sites and multiple apps. Until now, it was not possible to control this state from the user side, but it is now possible with iOS 14.5.

If you select "Ask apps not to track you", the app will not be able to share tracking information with other apps or websites and will not serve ads "for you". However, there is a possibility that advertisements for fields that you have no interest in will be displayed.

The app uses tracking information to serve ads "for you". Tracked information may include website browsing history, in-app search history, data on advertisements viewed, location information, and photos and videos held by the user. The items differ depending on the app, and you can check which information is used on the App Store screen (described later).

At first glance, "Do not track" seems to be safer, but it seems that there are cases where the number of advertisements that you do not want to see increases. Since the impact differs depending on the application and individual usage, it is not possible to categorically say which is better.

Even if you select it on the above screen at first, you can change it later depending on the situation.

How to change tracking permissions later

If you want to change this setting later, follow the steps below.

What information does each app use for tracking?

Apple asks app developers how their apps use user information. Mandated to be open. For each app, you can check which data is used for tracking on the App Store screen.

Detailed information on what each item represents can be found on this page.