The birth of the first fragrance of the travel and lifestyle brand “Tumi” | Kawabe Co., Ltd. press release

Travel and lifestyle brand “TUMI” launches first men’s fragrances “TUMI Awaken [08:00GMT]” and “TUMI Unwind [20:00GMT]”

Kawabe Co., Ltd.

International leading travel and lifestyle brand TUMI has launched its first men's fragrances as a new departure: TUMI Awaken Eau de Parfum and TUMI Unwind Eau De Parfum. Created for the global citizen, these two fragrances are made from quality ingredients sourced from every time zone. AWAKEN [08:00 GMT] and UNWIND [20:00 GMT] reflect the modern man's non-stop lifestyle and adherence to the accuracy of Greenwich Mean Time. “In designing Tumi's new fragrance, we created a scent that wafts around him uninterrupted during his journey. It will definitely be in his signature kit,” says Tumi Creative Director Victor Sands. “Tumi has long been synonymous with great design, functionality and quality. As our first step into the world of fragrances, we have made sure that every detail is taken to convey our heritage as a travel and lifestyle brand. "TUMI Awaken Eau de Parfum" can be said to be an energy accessory that boosts the day with a fougere-like citrus woody fragrance. Refresh, revitalize and invigorate. It is based on the power of dreams and the infinite spiritual power of the man who wears it. With a powerful and fresh scent full of energy, you will be able to enjoy every moment to the fullest. TUMI Unwind Eau de Parfum captures the essence of discoveries made through travel, evoking the feeling of being on the move. Created for the modern man who seeks a unique contrast of freshness and warmth, living with casual charm and timeless style. These two fragrances are highly concentrated eau de parfum, and the scent lasts for a long time. Designed to reflect Tumi's DNA, the elegant and timeless bottle fits perfectly in the palm of your hand. The bottle's heavy, smooth glass lends it a luxurious aesthetic, while the innovative locking feature captures Tumi's functional superiority. The red actuator on the cap is the final touch of Tumi heritage. About TumiSince its founding in 1975, Tumi has been creating business and travel bags and accessories that make life easier, easier, and more beautiful. Combining outstanding functionality with the spirit of creativity, we strive to be a lifelong partner to make active people's journeys more comfortable and powerful. Tumi is sold in over 2,000 locations in over 75 countries around the world. Tumi.co.jPline-Uptumi Awakun Audopalfum 15ml 7,260 yen, 50ml 10,010 yen, 100ml 13,310 yen (tax included) TUMI Annowed Audo parfum 15ml 7,260 yen, 50ml 10,010 yen, 100ml 13,310 yen (100ml 13,310 yen ( Tax -included price) July 2021 16th (Friday) Nationwide release *The following is special information limited to media personnel. Please refrain from disclosing information on personal SNS etc.

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