Root Causes of the Decline of "Hinomaru Semiconductor": Frankly Statements from Fujitsu's Former Semiconductor Division Leader (Part 1)

――Why was Japan able to win in the early days of the semiconductor industry in the first place?

The United States invented semiconductors in the late 1940s. In the 1980s, Japan beat the United States in semiconductor manufacturing. That's because Japan created new technology in the 1970s.

For example, he created the concept of a clean room. In the United States, he entered the manufacturing site with shoes on, but in Japan, he created a clean room because defects would occur unless it was made in a clean environment. The basic patent for semiconductors may have originated in the United States, but Japan also developed LSIs (Large Scale Integrated Circuits). Our seniors did it while working hard from scratch.

Priority to "cheapness" as the PC market becomes the center of the market

There is one more important thing. There was a market. At that time, all major Japanese electronics companies were making telecommunications equipment and computers in the NTT family. The company's communication equipment and computer divisions were major customers for semiconductors. We need strong semiconductors to strengthen our own hardware. For the communication equipment division and the computer division, there was an advantage in having their own semiconductor division.

This is all the decline of Hinomaru Semiconductor The Root Causes of Fujitsu's Semiconductor Division Directly Spoken (Part 1)</p><p>Companies competed to build better computers. In order to respond to the company's major customers, the semiconductor division also focused on development. Being close to customers who use semiconductors made good things possible. Selling it outside would have been enough to win. Until the 1980's and early 90's.</p><p>-Why did that success formula collapse?</p><p>This is because the market has changed from communications equipment and large computers to personal computers. Initially, each company had its own personal computer, but it became IBM's standard machine. Semiconductors also became a competition to make the same thing cheaply.</p><p>NTT's own communication device semiconductors are guaranteed for 35 years. Design, process and quality control were also done at that level. It was developed for personal computers, but what was needed was cheapness rather than quality. A computer should last a few years.</p><p>The Koreans came out there. At the time, the cross section of Fujitsu's semiconductors was as clean as if it had been cut by a god, but the ones made by Korean manufacturers were rickety. But it works. It was cheaper than anything else.</p><p>--Didn't you notice the problem of excessive quality?</p><p>Of course, I was aware of this, so I had a lot of discussions about separating brands (from high-quality products) by adopting designs and processes that double the output even with the same equipment. But it was not divided. Running two different products on the same line won't cut costs much. Rather, it costs double.</p></div>
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