SoftBank explains corporate business strategies to LINE Utilization, 5G Consortium (page 1/2) --Itmedia Mobile

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29/10/2022
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　Softbank held a briefing on the corporate business on June 1.He explained the future policies and the latest initiatives on the corporate business that the company is currently focusing on.

　"We have explained that our company exceeds career in Beyond Carrier, Beyond Japan, but it is the corporate business that is responsible for the corporate business," said Junichi Miyagawa, President and CEO.

法人事業の説明会に登壇するソフトバンクの宮川氏

　According to Mr. Miyagawa, the conventional SoftBank corporate business focuses on communication -related businesses such as landline and smartphones, but this market has become a Red Ocean who shares with NTT and KDDI in 3 trillion yen.He said he was.Therefore, the aim is to shift to a solution business that promotes digitization of companies, aiming for a blue -octopus that will be 100 trillion yen in 2030.

　As the digitalization trend accelerates, Miyagawa explains that the company's strength is rich in customer contact.In addition to the SoftBank mobile phone business, the joining the group has been added to the group, "Yahoo! JAPAN", "PayPay", and a new LINE.

　The company's emphasis on developing corporate businesses is to build a foundation that links public and private sector data.Softbank is promoting initiatives to realize the "urban OS" that can propose digitalization solutions in all fields by unifying independent individual data in one foundation.

今まで個々が管理していた官民のデータを一元的に連携させる基盤を用意。社会課題解決につながるさまざまなサービスを実現し、豊富な顧客接点を活用してその利用を促進する「都市OS」の実現に向けた構想も示した

　Mr. Miyagawa raises "digital twin" as a measure to solve social issues by utilizing such data.Digital Twin is a technology that incorporates real world data into virtual space and uses AI technology to reflect the results of simulating the results in the real world, but it is provided by society as a whole to realize such technology.It is important to cooperate with each other.

　Under the Beyond JAPAN strategy, Miyagawa also describes the ideas to deploy solutions cultivated in Japan overseas.A series of initiatives has grown into a second pillar following the current consumer business, and has expressed a strong motivation to "DX (digital transformation) advanced countries."

法人事業は国内だけでなく海外にも拡大し、携帯電話を主体としたコンシューマー事業に並ぶ柱に育てていく方針だという

　Mr. Yasuyuki Imai, Deputy President and COO of CEO, explained the strength of SoftBank in the corporate business.The company's corporate business is based on Nippon Telecom, which was acquired in 2004, but has grown a business that was deficit at the time of the acquisition into a profit of 100 billion yen in about 14 years.

現在までの法人事業の取り組みについて説明する今井氏

　However, its growth is not necessarily a rising, and once depressed when four companies merged in 2015 and the current SoftBank was born.Mr. Imai says that it was possible to put the "Digital Transmission Headquarters" in 2017 and change business models in 2017.

　Until then, SoftBank's corporate business has sold smartphones alone, but there are people who can consult with the establishment of the digital transformation headquarters, and industry -specific solution proposals that increase the number of human resources that are strong in individual industries.They have set up a system that can be done and turned into a business that proposes various digital solutions based on communication.

現在の成長軌道に乗せることができた要因は、通信単体での販売から、デジタル化ソリューションへというビジネス転換が大きく影響したという

　As a result, the cloud service is 1 in 3 years since 2018..9 times, IoT related 7.3 times, security is 5."It is easy to think that the increase in sales has increased due to the collona evil that has increased sales, but it has been very large before that," says Imai.For this reason, Imai has stated that the company is currently aiming for the goal of making the operating profit of the corporate business in 2022 to 150 billion yen.

赤字だった日本テレコムを買収してから14年で利益は大幅に拡大。デジタル化需要の拡大で2022年の営業利益1500億円達成にも自信を持っているという

　Imai says data is important in expanding the solution business."Japan cannot be called a developed country at all in the use of data," says Imai, and SoftBank says he wants to play the role of developing Japan into a developed country of digitalization.。Softbank has been promoting the introduction of digitalization solutions using data using data by preparing a mechanism to centrally provide the cloud, and has gained support from companies.

　In addition, Mr. Imai explained that it is in the B2B2C, which takes advantage of SoftBank's future strengths, like Mr. Miyagawa.It is said that it is building a customer-attracting model that makes use of the abundant customer contact, and in the cooperation measures of Seven-Eleven Japan's application and PayPay, more than 3.5 million users have implemented services in a month.It is said that it will be the symbol.

ソフトバンクは携帯電話事業の他、「Yahoo! Japan」「PayPay」、そして「LINE」をグループに持ち顧客接点で圧倒的な強みを持つことから、それを生かしたB2B2Cのソリューションに力を入れるとしている

　However, regarding customer contact points, it has been pointed out that LINE's personal information is partially browsed in China, and has been issued as a major problem.In this regard, Imai explained that LINE data will be transferred to a Japanese server by September 2021.He also said, "I want to proceed with a tie -up with a company that handles personal information without changing it."

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