Social Commerce: How to Sell on Each Social Media Platform
notebook-laptopSocial media such as Facebook and Instagram are allowing people to shop directly on their apps, and e-commerce stores are leveraging social commerce to sell more online. you need to know how to From product discovery to B2C live chat to in-app checkout on all major social media platforms, we've got you covered.
Facebook is leading the way in social commerce and offers several solutions for ecommerce stores looking to get more ecommerce conversions. Brands can set up their own store directly on the app using Facebook for Business. Facebook Shop store designs are fully customizable and can be created from scratch or imported from your existing ecommerce site to host up to 30 products as collections. Retailers can advertise these products directly on Facebook users' live feeds and talk to customers via FB Messenger. Previously, we communicated on Instagram Direct and WhatsApp. Facebook is able to do this thanks to its integration with Magento's e-commerce platform. This works both by having a Facebook like button built into your Magento ecommerce store and by enabling Magento checkouts from Facebook.
Part of the Facebook group, Instagram also offers a checkout feature that embeds transactions within the app itself. Shoppers can discover new and recommended products on their Instagram feed and Instagram Stories, made easy thanks to “shopping tags.” Once Instagram users find a product they like, they can go to the brand's profile, chat with the retailer for more information, and even purchase the product all the way through without leaving the app. can be done. After purchase, Instagram offers the option to store consumer payment details, making repeat purchases easier and faster. This helps solidify a virtuous cycle, and by 2021, it's becoming commonplace for people to shop for new things normally on social commerce.
Whatsapp is also great for allowing customers to communicate directly with merchants about products they are interested in, shipping methods, and more. Additionally, it is possible to activate directly in your e-commerce store. WhatsApp embraces the in-app social shopping trend with its WhatsApp Business product catalog. This is a special modality that allows online sellers to share their product assortment with shoppers via chat, although payment via WhatsApp is not yet available.
Snapchat
The big advance in e-commerce in 2021 is predicted to be the use of augmented reality (AR) in the path to purchase. Snapchat has been using and perfecting AR for years in the form of filters and lenses that enhance users' selfies like puppy ears and big eyes. And now the same technology is being applied to shopping. Imagine being able to see how your shoes and sunglasses look on you and whether your furniture fits your home décor before you buy, just by using your phone's camera. Snapchat's scanning feature also uses AR to offer offers and discounts to users who scan special QR codes on posters and in the real world. AR has become so popular that Facebook is testing AR shopping options on its app.
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