Real-time delivery of enlightenment advertisements against SNS slander. Established May 25, 2021. Damage will be halved by 2025.
notebook-laptop◆Activity goals until 2025 This general incorporated association aims to achieve the following by 2025.・Halve the number of slanderous tweets (*Calculation method is under verification) ・More than 100 sponsoring companies ・Authorization of children's books as enlightenment books List of activities planned by general incorporated association "Let's stop this finger" Activity 1: Slander on Twitter detection and display of real-time awareness advertisements. We monitor the occurrence of SNS flames and slander, and post banner advertisements on Twitter in real time. As a partner company, we have partnered with Siempre, which has provided measures against reputational damage and slander to more than 6,000 companies, and has also commissioned cyber patrol operations for the National Police Agency. If the monitoring team determines that there is a lot of slanderous slander on SNS, we will deliver an enlightenment advertisement like the image below. In this case, SNS slander is mainly assumed to be discrimination in general (racism, sexism, lookism, ageism, discrimination against people with disabilities, etc.).・The final decision will be made qualitatively after discussion by the Advisory Board.
Activity 2: Making books for young people and donating to educational institutions. Created enlightenment books based on fairy tales for preschoolers, elementary and junior high school students, etc. who have no knowledge or immunity to slander on SNS. We partner with educational institutions and publishers to donate books to children. The content will also be refined after discussions by the Advisory Board.
Activity 3: Creating and updating a defamation countermeasure flowchart. We will create a slander countermeasure flow chart to support mental care for those who have been slandered on SNS, requests for information disclosure, claims for damages, etc. The flowchart will be updated in real time in accordance with legal revisions and related information changes, and will be published free of charge on the website. A lawyer is involved in supervising the flow chart. Activity 4: Operation of an online community against SNS slander. We operate an online community, share the latest information on SNS slander, and carry out real-time awareness-raising activities against the occurrence of slander. The members consist of support companies, advisory boards, members of this finger stop, etc. We publish activity reports and discussions on related social trends at bimonthly online events and seminars. ◆Kono Tomeyo Advisory Board Kono Tomeyo General Incorporated Association conducts activities with the advice of the following advisory board members.
Daisuke Tsuda / Journalist Media Activist Born in 1973. Born in Tokyo. Graduated from the School of Social Sciences, Waseda University. Visiting Professor, Faculty of Information Society, Osaka University of Economics. His major publications include Surviving the Information War (Asahi Shinsho) and Moving Politics on the Web! (Asahi Shinsho), Mobilization Revolution (Chuko Shinsho Rakure), and others. [Comment from Daisuke Tsuda] In the last 10 years, social media has become more influential than mass media. As a side effect, the negative aspects of slander and defamation have also become a major issue. We hope that this activity will shed some light on those negative aspects and mitigate the negative effects.
Keiko Hamada／Journalist, Former Editor-in-Chief of Business Insider Japan, Former Editor-in-Chief of AERA Joined Asahi Shimbun in 1989. She has been with the AERA editorial department since 1999. After serving as deputy editor-in-chief, he became editor-in-chief of AERA in 2014. At the end of March 2017, he left Asahi Shimbun and became the managing editor of Business Insider Japan. Retired at the end of 2020 to become a freelance journalist. He has been a commentator on "Shinichi Hatori Morning Show" and "Sunday Morning", and has given many lectures on diversity. Her book is Working Women and Guilt. [Comment from Keiko Hamada] There are many people who are suffering from being slandered and slandered on the Internet. In particular, women who raise their voices and take action to improve society, even if only a little, are targeted. If you click on it, please do not demean them, but support and encourage them. A single click can sometimes lead to great violence, but conversely, depending on your way of thinking, it can also lead to great support. I think that the society that was created in this way will surely be kind to you as well.
Toshinao Sasaki / Journalist and Critic Dropped out of Waseda University, School of Politics and Economics, Department of Political Science. After working for the Mainichi Shimbun and other companies, he became independent in 2003 and covers, writes, and disseminates a wide range of topics, from technology to politics, economics, society, and lifestyle. Member of the Ministry of Internal Affairs and Communications Information and Communications White Paper editorial committee. He has authored many books such as "Time and Technology", "And Life Becomes a Community", and "The Age of Curation". [Comment from Toshinao Sasaki] I believe that ending the endless exchange of criticism and abuse is an unavoidable path to establish the new space of the Internet as a democratic public sphere. May "Let's stop this finger" be an important step.
Momoko Shirakawa / Sagami Women's University Graduate School Specially Appointed Professor, Showa Women's University Visiting Professor, University of Tokyo Interfaculty Initiative in Information Studies Visiting Researcher Born in Tokyo. After graduating from Keio University's Faculty of Letters, she worked at Sumitomo Corporation and other companies before entering her writing career. In September 2020, completed a professional degree course at the Graduate School of Strategic Management, Chuo University Business School. He is an expert member of the Cabinet Secretariat's Council for the Realization of Work Style Reform. He is the author of more than 25 books, including "A prescription for active middle-class personnel who does not work uncle ruins your company" (PHP Shinsho). [Comment from Ms. Momoko Shirakawa] You can casually diss people on SNS or retweet with one click. Even if each one is small, if it rains in large amounts, it can become violent and hurt people, and even lose the power to live. I support this attempt to prevent people from becoming victims without realizing it, and to prevent people from being hurt. Harassment is born in a society that tolerates harassment. Let's all do what we can to create a harassment-free society.
Shinichi Yamaguchi/Senior Researcher/Associate Professor, Center for Global Communication, International University of Japan Born in 1986. He holds a Ph.D. (Economics, Keio University). Specializes in econometrics. His publications include "The True Identity of an 'Extreme Person' Who Brandishes Justice" (Kobunsha). In addition, he is a visiting researcher at the University of Tokyo, a consultant at Siempre, and a director of the Japan Risk Communication Association. [Comment by Shinichi Yamaguchi] In a demonstration experiment in the United States, 93% of those who tried to post slander did not realize it was slander. Anyone can be a perpetrator or a victim of slander. In such an era of all human media, by making time for each person to think a little before posting, we can reduce the number of people who get hurt.
is a freelancer after working as a blogger, an author advertising company, and a venture company. Under the slogan of “whole life content”, we will continue to disseminate daily life from various perspectives and methods. In 2018, she announced her marriage and gave birth to her first child in 2019. His books include "Virtual Life", "You Passing By", "No, I'm Happy", and "I've Always Wanted a Child". Instagram Twitter @ha_chu Ameblo (new mom section) https://ameblo.jp/mofu-everyday [Comment from Mr. Hachu] Since I started online activities at the age of 18, I have been slandered for many years. Even now, there are still personal attacks and malicious articles disguised as criticism on the Internet. No matter how earnestly I complained about the damage, I was still hurt by voices such as ``There is a problem with those who are being hit,'' and ``It's worse if you can't ignore it,'' but the world is finally about to change. I am glad that
Noriaki Imai / Director of Certified NPO DxP Representative of the certified NPO DxP, which operates “Yukisaki Chat” where more than 4,000 teens who do not attend school or drop out of high school register. While in high school, he founded a medical aid NGO for children in Iraq. Experienced hikikomori and social phobia. Representative of SOLIO Co., Ltd., established NPO DxP in 2012. Furthermore, SOLIO Co., Ltd. was established in November 2018 as an NPO support company. [Comment from Noriaki Imai] Slander kills the heart of the person who is said. After the Iraqi hostage crisis, I suffered from social phobia and hikikomori for a total of 4-5 years. There were many times when I thought I wanted to disappear from this world, but I am alive with a lot of support. Let's do what we can to reduce slander, which is the violence of numbers and the violence of the heart.
Hitomi Yamazaki / Representative of Ms.Engineer Representative of programming boot camp "Ms.Engineer" for women. She runs a school that aims to solve the gender gap in the IT industry by supporting women in the new age of re-learning and career changes. [Comment from Hitomi Yamazaki] Many "comedies" will be born by connecting the world digitally. For example, remote work has evolved dramatically, creating possibilities for women's work styles and lifestyles. On the other hand, "tragedy" caused by being too connected with the world is also conspicuous. I believe that the change that the Internet brings to people should be a "comedy" in the end. I believe that the actions of our generation have great meaning.
Kai Akimoto / CEO of Blanket Co., Ltd. Founder of "KAIGO LEADERS", Japan's largest community of young people who aspire to nursing care, and "#Care for care workers", a project to support nursing care and welfare workers. She won the 10th Youth Power Award. Yahoo! News official commentator. [Comment by Akimoto Akimoto] It would be nice if we could create a society where people who are hurt by slander and those who suffer from the regret of hurting them do not increase by staying a step ahead with "#Let's stop this finger" and using the imagination of others. I think. I think it's a project to welcome everyone to a better place than just seeing sad news born from excessive slander. ◆"Let's Stop This Finger" partner companies General Incorporated Association 'Let's Stop This Finger' carries out activities with the support of the following companies.
・Siempre Co., Ltd. Since its establishment in 2008, we have dealt with more than 6,000 companies in total, and have dealt with more than 200,000 countermeasure sites. We take countermeasures and support smooth corporate management and individual activities. We have many other achievements such as cyber patrol work entrusted by the National Police Agency, and we are providing a wide range of services regardless of industry and industry, from listed companies and government offices to small and medium-sized enterprises. HP: https://www.siemple.co.jp/ [Comment from the person in charge] I have been involved in slander problems for more than 10 years with the aim of eradicating Internet damage, but there is a limit to what one company can do. Through the “Let’s stop this finger” activity, we will do our utmost to work with like-minded people to realize a healthy digital society.・General Incorporated Association Safer Internet Association A general incorporated association established on November 8, 2013, mainly by private companies. The purpose of the organization is "To curb the abuse of the Internet and protect the free Internet environment, through a scientific approach using statistics and a numerical effect verification scheme, an organization that plans and implements effective measures against abuse. https://www.saferinternet.or.jp/ Tetemachi Co., Ltd. We support corporate communication planning centered on SNS such as Twitter and Instagram.In 2018, we launched the Instagram free analysis tool “SINIS”. In about two years, the number of linked accounts exceeded 25,000.In 2020, we established a promotion planning group "Mochiya" specializing in the SNS era.https://tetemarche.co.jp/ [Comment from the person in charge] We are now in an era where anyone can freely send information via SNS.While information dissemination is becoming more democratized, there are also more opportunities to see irresponsible slander spread on SNS.Companies that use SNS on a daily basis As a company that supports communication, we would like to help solve this problem as much as possible.・News Technology Co., Ltd. Three businesses centered on video marketing "digital signage business" Develops “advertising operation business” and “video production business”. In the digital signage business, we operate multiple media such as "GROWTH", one of the largest mobility media in Tokyo, "COVER", a signage media specializing in luxury hair salons, and OOH Vision in Shibuya https://vectorinc.co.jp/business/digital_marketing /news_technology [Comment from the person in charge] "Let's stop this finger" is an educational advertisement to reduce slander on SNS, which is regarded as a problem in modern society. I decided to participate because I thought it would be possible to effectively send out messages using the OOH vision of .・Toden Town Planning Co., Ltd. "Utility pole removal and regional development business" that supports the removal of utility poles and infrastructure development for regional development, "advertising business" that handles community-based advertisements such as utility pole advertisements, construction and maintenance of utility poles and electric wires With the "power distribution business" as a pillar, we are developing new businesses with the technologies we have cultivated in those areas. In 2019, started video distribution “Hito-iki Vision” on digital signage in smoking areas. https://www.ttplan.co.jp/ [Comment from the person in charge] Many people use smartphones in smoking areas where they can take a break. I thought that broadcasting a video asking people not to slander would stop someone from trying to do that, so I decided to cooperate with them this time.・The Breakthrough Company GO The mission of The Breakthrough Company GO is to commit to all social changes and challenges. With a focus on creativity, we utilize PR and marketing technology to provide comprehensive support, from new business development to innovative promotions. https://goinc.co.jp/ General Incorporated Association "Let's Stop This Finger" Representative Director Umihiro Kotake (Affiliated with The Breakthrough Company GO) Employee Takanori Ocho (Affiliated with The Breakthrough Company GO) Employee Keigo Aizu ( The Breakthrough Company GO) Legal Advisor Anderson Mori & Tomotsune Foreign Law Joint Enterprise Attorney Ryo Nagai Official Twitter account https://twitter.com/yubitome Representative comment
Umihiro Kotake / Representative Director and Creative Director of General Incorporated Association Kono Finger Tomeyo In October 2020, we started a message advertising activity #Kono Finger Tomeyo to eliminate slanderous slander on SNS. Belongs to The Breakthrough Company GO. In the past, he was in charge of creative development for official corporate SNS, copy, and commercials such as McDonald's, Nissan, TikTok, Zensho x Evangelion, etc. at advertising agencies and SNS business companies. Cumulative operational followers about 3 million people. Cumulative advertisement video playback 160 million times. Young Spikes Asia 2020 Digital Division Japan Representative / Won multiple domestic and international advertising awards such as the World War Special Award. [Comment from Umihiro Kotake] The message advertisement #Konoshi Tomeyou, which was implemented in the wake of last year's sad incident, was successfully crowdfunded with the support of many people. As a result, the number of slanders has temporarily decreased in the data. On the other hand, I feel that the number of slanders has increased again in the last few months. Most recently, there have been heartless voices against people with disabilities and Olympic athletes, as well as threats against anime production companies. We believe that these cases are inseparable from the impact of the social stress of the corona crisis. In that case, we thought that a long-term approach was necessary, and decided to continue our activities by becoming a general incorporated association. We are full of gratitude for the warm support we have received from experts and corporations in each industry even before our organization was established. We are always actively looking for external support, so please feel free to contact us by email for financial support, interviews, participation as an advisor, consultation on collaboration, etc. General incorporated association Let's stop this finger E-mail address info@yubitome.or.jp
