Post-corona growth strategy set by the pen tablet "Wacom"
notebook-laptopQuarterly Bulletin Online
Wacom (6727), a major pen tablet company, has improved its business performance in the Korona-ka. Special demand for tablets has been created for online education, art applications such as professional illustrators, and people who draw pictures as a hobby. Due to growing needs, high-priced products for professionals with a unit price of several hundred thousand yen are also growing steadily. In addition, Samsung Electronics' digital pens for smartphones and terminals for education will be provided to Z-kai (under the unlisted promotion society Holdings) of correspondence education and Benesse Corporation (under the umbrella of Benesse Holdings <9783>) of "Shinkenzemi". Collaboration with other companies is also expanding. With the rapid progress of digitalization in society, inquiries about Wacom's digital pen and digital ink technologies are increasing. However, in FY3 / 2022, sales are expected to decrease YoY due to a reactionary decline in special demand for nesting. How will Wacom grow with an eye on after-corona? We asked President Nobutaka Ide, CEO, about his strategy.
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