Shopify announces its own survey of Japanese consumers' buying habits on Korona-ka's Black Friday Cyber Monday
notebook-laptop-The average planned purchase amount per person is 29,316 yen! It is clear that clothing, shoes, and accessories are the main items to be purchased.
Shopify Japan Co., Ltd. Shopify Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Japan Country Manager: Makoto Ohara: Shopify) is a holiday that originated in the United States. We will conduct an independent survey on the interests of Japanese consumers on the sale "Black Friday Cyber Monday (BFCM)" and announce the results along with the latest trends. BFCM refers to the four-day "Black Friday Cyber Monday" from Thanksgiving in the United States (the fourth Thursday of November), a period of time when retailers offer significant discounts. BFCM, which is becoming popular worldwide, is said to be from November 26th (Black Friday) to November 29th (Cyber Monday) in 2021, but retailers have already started gradual holiday sales from October. doing. This study reveals consumer interest in BFCM and the impact of the new coronavirus infection, and presents six of the latest trends in BFCM in Japan. [Summary of BFCM survey results: Six major trends in 2021] Trend 1: 42% of consumers in Japan plan to shop at this year's BFCM-42% of Japanese consumers are "2021" I'm shopping on the BFCM weekend. " On the other hand, child-rearing households showed higher interest at 57%. Trend 2: Significantly more Black Friday shoppers than Cyber Monday-41% of BFCM shoppers plan to shop on both Black Friday and Cyber Monday, Black 49% plan to shop on Friday and 9% plan to shop on Cyber Monday. Overall, 90% will be purchased on Black Friday and 50% on Cyber Monday . Trend 3: Although I feel that the way of shopping has changed due to Korona-ka, there is a low tendency to avoid shopping at physical stores during BFCM-83% of prospective shoppers during BFCM said, "Corona is shopping. It will affect the way you do it, "and many are thinking of" increasing shopping online. " ――However, less than a quarter (22%) of those planning to shop at BFCM answered that they would like to avoid shopping at the store because of corona . ――When asked why they want to shop at the store, they said, "I can see and touch the product" (57%), "I want to get the product immediately" (37%), and "Shop at the store". "Because I want to have fun" (30%), "I want to try out the fit and function of the product" (30%), "Because the actual appearance and impression of the product may differ from the impression on the net" (29%) And so on. Trend 4: Shoppers during BFCM are more likely to shop online than over-the-counter -89% of all plan to buy online during BFCM, compared to 52% in some way I am planning to purchase it at the store. --48% of BFCM Japanese consumers will only buy online. --41% will be purchased both in-store and online. ――11% will be purchased only at the store. --When asked about the benefits of online purchases for those who shop during BFCM, "Free shipping" (43%), "Compare prices and products side by side" (43%), "Buy online at a better price" As a result, we felt the benefits in the order of "do" (42%), "buy products when we like" (34%), and "order hard-to-find products" (31%). Trend 5: Middle-aged and older online buyers tend to buy products directly from the general marketplace, younger people tend to buy products directly from social media-elderly people (66% over 55) are desktop to online purchases While they prefer to use PCs and laptops, young people (66% for 18-34 years) and middle-aged people (63% for 35-54 years) tend to use smartphones. --Middle-aged (81% for 35-54 years old, 84% for 55 years old and over) online shopping users are more likely to purchase in the general marketplace than younger users. (68% for 18-34 years old). -Young online shoppers tend to buy products directly from social media, primarily Instagram (50%) and Facebook (31%) . Trend 6: The average planned purchase price in Japan is 29,316 yen, and by product category, clothing / shoes / accessories are the main planned purchase items-61% of the prospective shoppers in BFCM spend the same amount as last year. While planned, about a quarter (23%) are planning higher amounts. ――The average amount of shopping planned during BFCM is 29,316 yen. (Men 33,165 yen, women 25,627 yen)-The main products to be purchased are clothing / shoes / accessories (37%), home appliances (21%), and electronic devices (20%) . [Survey outline] ● Survey target: National survey targeting consumers in Japan (n = 1,009) ● Survey method: Web questionnaire ● Survey period: September 30-October 6, 2021 ● Survey source: Maru / Blue| Let's liven up Black Friday Cyber Monday together! Shopify Japan will hold "Shopify Japan BFCM 2021" again this year so that many buyers can shop at a good price by supporting the business of Shopify operators (merchant) during this period. We are looking forward to your participation as a wide variety of brands are participating. ■ Overview of "Shopify Japan BFCM 2021" ● Period: November 19th (Friday) -November 29th (Monday), 2021 ● BFCM Campaign Site: https://www.shopify.jp/blog/shopify-japan- bfcm-2021 #Black Friday #Cyber Monday |
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