Labels with names, cities limited to cities that can be purchased only for one month ... 5 things you want to know about "La Lab"

Beauty masterpiece / classic PROMOTION

August 01, 2021 11:00 JST

Le Labo was born in New York in 2006 by Fabris Beneau and Eddie Roche.As the brand name suggests, the fragrance made by human hands, high -quality raw materials, and simple bottle designs made by human hands are gaining popularity in Japan.

Lo -labs have many products, including eau parfum, home fragrance and body hair and face items, but the cities exclusive, a city -only collection, is particularly focused on fragrance enthusiasts.The scent of a tribute to 15 cities where Le Labs, including Tokyo, have a tribute to the cities, feel like they went on a journey just by blowing them.Here are five points you want to know about Le Lab, from the brand's features to the latest "City Exclusive" collection.

table of contents

1."Slow pufflumy" that sticks to handmade

2.Born in Southern France Grasse, the scent of raised in New York

3.Also for gifts ◎ Personalize

4.What is the Tokyo -only scent?

5.You can buy the "City Exclusive" collection only once a year!?

1."Slow pufflumy" that focuses on "handmade" and blends after receiving an order

Le Lab's perfume features a fresh blend that mixes fragrances, alcohol, and water after receiving an order.In Japan, a fragrance lab is attached to Daikanyama and Kyoto stores, and after receiving an order, it is manually prepared.The fragrance that can be realized only because it is a "slow" perfume is not attractive.

2.Born in Southern France Grasse, the scent of raised in New York

Le Lab uses a lot of high -quality raw materials from Southern France, Southern France, which is said to be the city of perfume.All fragrances are named "English + numbers", but these are derived from the main raw materials (English letters) used for the scent and the number (numbers) of the raw materials used for the scent.。For example, the iconic scent of Le Lab, "Santal 33 (Santal 33)", is a scent of 33 raw materials mainly with sandalwood.

3.Also for gifts ◎ Personalize

The commitment to handmade is not limited to mixing.In La Lab, it is performed by human hands, from the final composition to the label pasting.The label of the bottle allows you to put up to 23 letters and names you like, and some products can be personalized not only for bottles but also for packages.It is perfect for gifts because it is one of your own!A simple bottle design seems to be familiar to any interior.

4.There is a scent limited to Tokyo

"City Exclusive" collection, which devotes a tribute to the city where Le Lab has a shop.The scent of this collection is sold exclusively for cities that have been inspired and cannot be purchased online.

This collection, which gains hot support from perfume fans, also has a Tokyo -only scent.Named "Gaiac 10 (GAIAC 10)", it is a simple scent with a musk centered on Gaiakwood and a faint cedar and Olivanam.Although it is delicate, it is a fragrance that gives a sense of depth and stability, and is one of the most popular in the "City Exclusive" collection.

5.You can buy the "City Exclusive" collection only once a year!?

"City Exclusive" has a lineup of 15 kinds of scents, including "Gaiac 10" limited to Tokyo.The scents linked to each city are all unique and attractive.

For example, the Moscow -limited scent "Benzoin 19 (Benjoin 19)" is the source of Tolstoy's masterpiece "Anna Karenina".The moment when Anna meets Count Vlonky at Moscow station ... the moment when everything is not the same as before.Not only in the novel, but also in any place, the moment of Benzoin 19 is the theme of Benzoin 19, and it is the fragrance of the passionate spirit and the praise for those who have decided to live as much as they want.Benzoin, Olivanam, ambernote, Cedarwood, etc. are blended, and it is finished with a scent that makes you feel sensual and rebellion.

Hong Kong -only scent "Bigarade 18 (BIGARADE 18)" is a perfume with contradiction.Rose, Bergamot, Cedarwood, Ylang Ylang, Nerori, Musk, etc. are prepared, and after the scent of citrus fragrances gives a fresh impression, the warm and musk scents leave surprising and lingering.The classic but new fragrance, which is born from a combination that seems to be conflicting, will remind the city of Hong Kong, where various cultures have evolved.

This year, the Berlin -only scent, "Cedra 37 (Cedrat 37)," has become a new city Exclusive.Citrus fruit Cedra and ginger are composed of exquisite balance, and wood, musks, and rich ambergriss are prepared.The fragrance that combines freshness and sweetness overlaps the city of Berlin, which has a free mood.

In addition, the Chicago -only scent inspired by jazz music, "Ballose 26 (BAIE ROSE 26)", the sexy scent "Vanille 44 (Vanille 44)" inspired by Paris of love, and two sides of angels and devils."City Exclusive", which has a total of 15 types, such as "Musk 25 (MUSC 25)" that expresses sex, and "Cuir 28 (CUIR 28)", a dubai -only scent that mixes leather scent with vanilla absolute.collection.The fragrance inspired by the expressions of each city will be taken out of everyday life and will take you on a scented world trip.

"City Exclusive", which can be purchased only in the city, is traveled to the world's La Lab store only once a year only during September.For a limited time from September 1 to 31 in Japan, there are 15 types of scents in Daikanyama stores, GINZA SIX stores, Kyoto stores, each corner and official online store.The "City Exclusive" eau parfum is all the same price, 100ml is 57,200 yen, 50ml is 38,500 yen, 15ml is 19,800 yen, 1.5ml is 1595 yen (all tax included).If you purchase 50ml or 100ml of this collection once, you can get a refill service throughout the year if you go to a fresh blend store regardless of where you first purchased the scent.

Prior to the release in September, the "Discovery Set", which has five scents from the collection, will be released in limited quantities on August 1.At the Daikanyama store, the GINZA SIX store, and the Kyoto store, you can choose 5 favorite scents from 15 types.At the official online shop, five types of popular aroma, including Berlin -only new work, Cedra 37, will be sold as a set.

First of all, experience multiple scents with a discovery set and find your favorite scent for the release of the September collection.

■シティ エクスクルーシブ ディスカバリーセット販売期間2021年8月1日〜2021年9月30日 ※数量限定公式オンラインで販売するセットの内容ガイアック 10 オード パルファム、ヴァニーユ 44 オード パルファム タバ 28 オード パルファム、ムース ド シェーヌ 30 オード パルファム セドラ 37 オード パルファム価格税込7975円／各1.5ml x 5 bottles

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