"Modern stationery that makes you want to use it" The secret lies in the eco-friendly upcycle
Four types of limited edition items with a focus on materials and finishes
From KOKUYO's "KOKUYO ME" series, the 6th series has appeared. The point of this time is that it is made of upcycled materials that make use of discarded clothing. [Image] Look at the new KOKUYO ME products that have been reborn from discarded clothing (11 photos) The lineup consists of 4 items: A5 and B6 size notebook covers, tool pouches, and memo covers. Both are limited quantity items.
The "Tool Pouch" is convenient for carrying small items such as pens and earphones.
"KOKUYO ME", which was born in 2019, is defined as a life accessory that expresses the "personality" of the user, not just a tool. Based on the ease of use and functionality that KOKUYO has valued so far, we have created products that resonate with sensibility, sticking to "CMF" (= Color, Material, Finish). As a result, it is gaining popularity as a new type of stationery that allows you to combine items like an accessory and shines the individuality of the person who owns it. About the 6th "KOKUYO ME", Mr. Yoshimura of KOKUYO Public Relations said as follows. “The main target of the KOKUYO ME series is millennial active workers who are sensitive to changes in the world and trends that affect their sensibilities. I decided to turn my attention to the social issues that are being treated as such, and take on the challenge of creating stationery that incorporates upcycled materials from waste clothing.On top of that, I focused on ethical as an emotional trend. As part of our commitment to “Material” and “Finish,” we are adopting new materials made from recycled waste clothing.”
What are the types and colors of the new stationery that are easy to use?
The "KOKUYO ME" series has functionality that matches today's diverse work styles, and the unique texture created by the materials is also attractive. This is inherited in the 6th edition that uses upcycled materials, and each item is available in two colors: denim navy and cross brown.
The "Memo Cover" allows you to carry the included card-sized memo and pen together, and can also be combined with the "Card-sized Memo" from the same series.
●A unique and gentle color is attractive. “Denim produces navy blue, and brown clothing produces brown color materials. Deep colors and luster, with a unique leather-like texture. It's a feature." (Mr. Yoshimura) "Both A5 and B6 size notebook covers have a pen that can be inserted into the back, so you can carry it slim without adding extra thickness. It is also possible to combine it with the "notebook" (A5 size / B6 size) of the same series that has already been released. The "Tool Pouch" is a pouch that can be carried with small items such as field notebooks, pens, and earphones from the same series. Recommended for workers who travel a lot. And the "memo cover" allows you to carry the attached card-sized memo and pen together. It is a specification that can be combined with the "card size memo" of the same series. Ethical craftsmanship that transforms discarded clothing into convenient items for everyday use with new ideas. "KOKUYO ME", whose possession and habitual use leads to social contribution, is likely to change the concept of consumption little by little. ●Product specifications/price: 3960 yen (notebook cover A5/consumption tax included, same below), 3740 yen (notebook cover B6), 3850 yen (tool pouch), 1760 yen (memo cover) Color: denim navy, cross brown