Fuller and Testie jointly conduct "Survey on disaster prevention awareness and disaster prevention apps"

In an era when it is natural to receive disaster prevention bulletins with news and weather apps

Fuller Fuller Co., Ltd. (Headquarters: Niigata City, Niigata Prefecture, Representative Directors: Shuta Shibuya, Masashi Yamazaki, hereinafter "Fuller") is a marketing research company, TesTee Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director: We conducted a joint survey with Yuki Yokoe (hereinafter referred to as "Testy") on disaster prevention awareness and disaster prevention apps. Based on the data accumulated by Fuller's app analysis service "App Ape", we have summarized the latest monthly user number (MAU) rankings for news apps and weather apps that send disaster information and breaking news. In addition, usage trends by age group are also tabulated. Furthermore, by multiplying the results of the "Awareness Survey on Disaster Prevention Awareness" conducted by Testee, you can learn more about disaster prevention awareness and the current state of disaster prevention apps.

The content of the article about the survey is published at the following URL. Please take a look. Testy It, I will investigate. : "Survey on disaster prevention awareness" https://note.com/sorechou/n/n4eec90fbca3a Fuller's digital note: What is disaster prevention awareness in the smartphone era? Information gathering from the usage ranking of the "News / Weather" app https://note.fuller-inc.com/n/n4c90ef4ae066 What is the MAU ranking in the "News & Magazines / Weather" category in December 2021? Looking at the MAU (Monthly User Count) ranking in the "News & Magazines" category, to which many news apps belong, in December 2021, "Yahoo! JAPAN" had the highest number of MAUs in the News & Magazines category. In terms of Yahoo !, "Yahoo! News" is also ranked in 3rd place. In the top rankings, you can also see the tendency to use news apps officially issued by smartphone carriers, such as "dmenu news" and "news pass". Looking at the MAU ranking in the December 2021 category of "weather" to which many disaster information apps belong, "Yahoo! Weather" is in first place and "Yahoo! Disaster Prevention Bulletin" is in third place, which is also related to Yahoo Japan. The strength of the app stands out.

In addition, apps by independent weather-related companies and organizations such as "Weathernews" and "tenki.jp" are ranked high, indicating the high need for reliable weather information. 60% of the respondents "use smartphones to acquire disaster prevention information" According to a survey on disaster prevention awareness conducted by Testie for 2,078 men and women in their teens to 40s, "How do you usually use weather information and traffic information?" In response to the question "Are you sure?", The most common answer was "smartphones" in all age groups, accounting for more than 60% of the total. Furthermore, for those who answered that they would use a smartphone in "How to check when you want breaking news or road traffic information", "How to check when you want breaking news or road traffic information" In all age groups, "breaking news" was ranked first, with 62.0% for teens, 58.8% for 20s, 73.2% for 30s, and 74.4% for 40s.

Quote: That, I will investigate. "Survey on disaster prevention awareness" https://note.com/sorechou/n/n4eec90fbca3a <"That, I will investigate." Survey outline> Survey period: November 10 to 14, 2021 Survey target: Men and women / 13-49 years old / 2,078 people Survey method: Further details of the Internet survey survey results are disclosed below. Please take a look. Testy It, I will investigate. : "Survey on disaster prevention awareness" https://note.com/sorechou/n/n4eec90fbca3a Fuller's digital note: What is disaster prevention awareness in the smartphone era? Information gathering from the usage ranking of the "News / Weather" app https://note.fuller-inc.com/n/n4c90ef4ae066App What is Ape? App Ape, a service that best understands smartphone users, is an app analysis service that provides actual usage data for smartphone apps. Positioned like a smartphone version of audience rating information on TV, you can see data such as which app is used by when, by whom, and how much. In addition to the actual usage data of smartphone apps, we provide cross-sectional data such as store information and attribute information, which can be widely used for planning and marketing of apps such as market and competition research. It is used by corporations and individuals related to apps, such as app development companies, advertising agencies, and financial institutions, and has been used by more than 5,000 companies and organizations in Japan and overseas. App Ape details page: https://ja.appa.pe/ About Fuller Fuller's mission is "to bring digital that is close to humans to everyone's hands." We are actively developing a "digital partner business" that provides support related to digital. Accompanied by "one team" from strategy construction of new and existing businesses to product development and growth. We are close to our customers as a “reliable presence in the entire digital domain” and contribute to problem solving and business growth.