ASCII.jp Sony's EV has an advantage called "entertainment" that other automakers do not have.

Sony makes a car!Sony EVs to understand from the announcement of shock

You know that Sony has sent a surprising news at the world's largest electronics international exhibition, CES 2022, which was held in Las Vegas early in the year.That is, "I will consider the introduction of the market (manufactured by Sony) EVs in earnest.""Again," Sony is surprised at the world by announcing the original EV "Vision-S" in the "CES 2020" two years ago.

However, two years ago, Sony said, "I made an EV for the development of Sony ADAS sensors and indoor entertainment", and denied that it will be an "EV manufacturer".(One step towards the future! Ask the developer what Sony's concept car "Vision-S").However, Sony has been developing EVs since then, and Sony's EVs seemed to have evolved steadily, with 5G driving tests in April 2021.As a result, at CES 2022, Sony announced the new EV concept, Vision-S 02.

This "Vision-S 02" is a seven-seater SUV using the same platform as "Vision-S" announced earlier.Surprisingly, it appeared on a self -propelled stage on the press conference of "CES 2022".In other words, it is a real thing that can run realistically, not a prototype.

The following three areas have been developed in Sony EVs.

One is "Safety".It is equipped with a lot of sensors such as Sony CMOS sensors and LIDAR, and is said to be verifying the functions of autonomous driving level 2+ in Europe.Level 2+ is generally a limited scene, such as traffic jams, and drives ACC (following the preceding vehicle) to release your hand from the steering.It will be a top -level operation support function as a mass -produced car at the moment.

Vision-S

Next is "Adaptability".In Japanese, it will be "adaptability" and "adaptability".Enhanced the monitoring function of the crew using the TOF method distance image sensor.The TOF type distance image sensor is a camera that can obtain 3D images with a camera, and allows driver authentication and operations with juschers.In addition, the car and the cloud are linked by 5G communication.We are also developing technology to remotely operate cars from outside.

And the last is "Entertainment".In other words, this "entertainment" is the area that Sony is the most specialty.Not only has a 360 real audio that realizes a three -dimensional sound field, but also provides video distribution services.In addition, it is said that a remote connection with the game console "PlayStation" at home has been developed.

And Sony says in this EV, "redefine mobility."What changes is to propose mobility as an "entertainment space".If the evolved driving support system (ADAS) has room for the crew's mind and cognitive function, you can enjoy entertainment more in the car.He wants to use Sony's specialty communication, acoustic technology, and entertainment content.

Provides EVs as entertainment space, not just an EV as a moving body.This is the aim of Sony to release EVs, which can be said to be the strengths that other car manufacturers are not.

You may have seen the tide of the world EV shift as a good opportunity.It may have been judged that the world's reaction to the announcement two years ago was positive.

Either way, the introduction of the EV market is a great challenge for Sony.After all, releasing EVs for home appliance manufacturers is a difficult mission that no one has succeeded before.Dyson has tried to challenge the EV, but has withdrawn, and the rumors of Apple EV flowing many times, but there is no real announcement.That's why new entry into the automotive industry has a high hurdle.

But Sony has a powerful partner.Two years ago, Sony explained that it was working with Austrian Magna Steese to develop EVs.Magna Style is a company that can undertake not only the development of cars but also production.It produces Mercedes -Benz's G -class, BMW Z4 and Toyota Supra.In other words, Sony has developed and produces EVs by partnership with Magna Steese.

If so, only the maintenance of the dealer network that carries out sales and maintenance will remain.This should be the most difficult question for Sony.How do Sony clear it?It means that we will consider it carefully.

If you want to get a new entertainment space, not just an EV, many people want a Sony EV.I want to expect Sony's bold attitude.

Born on September 15, 1966.Born in Ibaraki Prefecture.He is a graduate of Kokugakuin University.After graduating from college, she worked for a general magazine / women's magazine / PR magazine / book.She is 28 and she is independent.She gradually goes to the car -related field.She participated in the JAF official match one -make race (Mazda Roadster Party Race) in 2003.She supports a wide range of from new car introductions to personal coverage and mechanical reports.The motto is to explain the engineering, concepts, and charms that are hard to see, "easy to understand" and "deep".

Recently, pay attention to new technologies and environmental relations.Conducted overseas motor shows 3-4 times a year.We have been interviewing SA/PA once a month for about 10 years.Japan Automobile Journalist Association (AJAJ) Membership Technical Society Membership Social Test (ECO Test).