I went to the Workman Joshi Kinshicho store that opened today! Aiming for No. 1 sales nationwide with plenty of spots that make you want to post on Instagram

#Workman Girls Arcakit Kinshicho Store Opens

On October 15, Workman will be the 8th store in Japan, "#Workman Girls Arcakit Kinshicho Store" (2-2-2 Kinshi, Sumida-ku, Tokyo). 1) was opened.

Using the advantage of being located on the 3rd floor of a mall store near the station, the store aims to become the flagship store, aiming for annual sales of 600 million yen, the highest among 924 stores nationwide. This is a report on the preview held the day before the opening.

Arcakit Kinshicho, where "#Workman Girls" is located, is a 20-second walk from the north exit of JR Kinshicho Station. It will be the first store in downtown Tokyo

First of all, this "# Workman Girl" is a store name for general customers who do not handle work clothes and work supplies, and only products for women are placed. It doesn't mean there is. The sales floor composition of the Arcakit Kinshicho store this time is 20% for women, 60% for both men and women, and 20% for men. When I actually went to see it, I felt that it was completely possible for a single man to come to the store, and that it was a product lineup that couples and families could enjoy shopping.

The store area is about 100 tsubo

Buzzing photo spot thought by the digital native generation

In the store, there are 5 photo spots familiar to "#workman girls", so-called "shine" spots. It is This time, the idea of ​​a student of the Nihon University Faculty of Commerce, who is Generation Z, is incorporated, and it is said that it aims to improve the posting rate with the aim of becoming a "buzz" store. By the way, if 3-4% of the customers who come to the store post information about the store and products on SNS, it will become a "buzz" store.

A pillar lined with "wa", which is an image of a vision test. Of course, it's Workman's "wa" (I think). A corner where you can freely draw pictures and messages with an erasable pen that can be taken as it is in the mirror, or you can take a selfie (apparently). You should be able to feel like Ado Mizumori! A corner where you can feel like you're on a camp date with a gorilla (although Gen Z won't understand). The styling is perfect for posting Instagram stories, and if you look closely, you can see the starry sky above the tent. I didn't notice it when I took the picture, but what is the mysterious animal in the upper right corner? One of the four fitting rooms is this "RGB Light Fitting Room". When you hold your hand over it, colorful shadows will appear and you can enjoy taking pictures. The fitting room also incorporates a sense of playfulness

Introducing this season's popular products

You will be spoiled for choice for stylish, functional, and low-priced clothing

The store is lined with new products for Fall/Winter 2021. Some popular products are sold out all over the country. Here are some items recommended by our staff, and some of our personal favorites. Let's start with women's.

"Women's water-repellent corduroy baker pants" with a cute pocket switching design is 1780 yen.This is the "Women's water-repellent corduroy baker skirt" of the same material. There is also a type with a slightly longer length in color. For 1,900 yen, you can buy all 4 colors for a good cost performance. 2021 model. The “Ladies Youthful Short Coat” 2,900 yen comes in three colors: beige, yellow, and khaki. The "Heater Boa Fleece Vest" is an excellent item that can be used for commuting if you change the silhouette with the adjuster on the waist. The heater boa fleece vest has an electric heating sheet built into the back and the waist. A battery (sold separately) (4,900 yen) is connected to warm up. "Wind Core Heater Vest" 3,900 yen. The 2021 model of the original “Wearing Kotatsu”, the “Heater Multi-Blanket” 2,900 yen is a blanket, poncho, vest, shorts, muffler, wrap skirt, and the first 6-way workman sweater “Extra Fine Merino Crewneck Sweater” 1,900 yen. 5 basic colors for men and women Unisex model MERINO WOOL for innerwear Long-sleeved round-necked shirts Warm innerwear is also available for workmen. ) Warm Slacks” is an Ambassador development cooperation product for 1900 yen. The new product "MOVE FLASH Block Fleece High Neck" is 980 yen and is perfect for sports scenes. New product with reflective print on the shoulder and back "DIA high water repellent shoes Urban hike" is 24.5cm ~ 1900 yen New product "cold weather tread mock" 1500 yen is an ambassador development collaboration product The very popular "Vacuum Hybrid Container" is 1,900 yen. Items that can be used for snowboarding and skiing are also available in the sportswear corner, which is a small space, but there is also a junior corner

In commemoration of this opening, if you purchase over 5,000 yen, you will receive a fluffy hooded blanket with the #Workman Girls' original character "Wakuko" on a first-come, first-served basis every day. It will be presented to 200 people (also held at the Tokyo Solamachi store).

In addition, from the 15th to the 17th, we will distribute admission numbered tickets that can be visited by up to 4 people per group. Since it is the opening of the much-talked-about "#workman girl", it is better to go out with plenty of time for a while after the opening.

Why don't you take a lot of photos in the store that shines and post them? # Links related to Workman Girls' mascot character "Wakuko"