Open humanity from the dishwashing of "1st place that you don't want to do!"｜ New Switch by Nikkan Kogyo Shimbun
notebook-laptopThe dishwasher (dishwasher) has been ahead of the image of "fragile" and "unable to wash properly".However, in recent years, the dishwasher market has been gradually expanding.
The history of the dishwasher itself is old, and Panasonic, currently the top domestic market share, was released in 1960.The number of sales has been sluggish for a long time, and the number of companies to withdraw from about 10 years ago.Under such circumstances, the company has been persistent and continued to marketing, and the market has been revitalized in the last two years.The number of companies that re -enter has increased.
"With the increase in dual -income households, there are many people who feel the burden of" cooking, but after eating ... "Yuya).
同社の調査では、「やりたくない家事」の第１位が食器洗いだった。「家事の手抜きに後ろめたさがある」と時短家電の購入に二の足を踏む人も多いが、食器洗いに関しては「やりたくない」が先行し、比較的食器洗いのハードルが低いことも、普及拡大に影響しているようだ。「洗濯機はもう洗濯するだけじゃない！広がる機能・サービス」（【連載】変わりゆく？家事）The mainstream in the company is the type that can wash 40 points at once.It is also increasing the need to collect and wash dishes with the increase in dual -income households.It is said that there are many scenes where they are used to wash them together at night.In 2017, a square type was launched to dispel the conventional image of the conventional dishwasher.The operation unit also has a neat impression with a touch panel.In the design that fits my life, I put together after dinner, put the tableware as it is, and take it out and use it the next morning.
The ease of set of dishes and cooking utensils, which greatly affects usability, has been making detailed improvements in response to customers.The basket flexibly so that large plates and long plates can be put, and in some cases, remove them.In response to the problem that light and small ones are not washed well, we have added a small -sized case that can put parts in the lunch box.
"In the introduction of a dishwasher, it is natural to be cleaner than hand washing," says Miyamoto.Features of dishwashers that cannot be realized by hand washing include "high -temperature cleaning at 60 to 80 ° C", "strong detergent", and "high -pressure water flow".By washing with high -temperature water that is not touched by hand, fat such as pigs and cows that dissolve at 40 to 50 ° C easily fall off.In addition, dishwashing detergent has evolved for dishwasher, and the dirt is strongly removed by enzymes and bleaching ingredients.
In 2018, a new model equipped with "Nanoi X" was launched, and the eradication was enhanced.In the past, 70 % of the reason for buying a dishwasher was 70 %, but the new purchase was reversed to 70 % in the model equipped with nano X.It is highly supported by Dewks (dual -income generations with children), which have small children in their 30s and 40s, indicating the high need for disinfecting.
Currently, the detergent's household penetration rate is about 30 %, not a high figure.However, the share is gradually expanding in recent years.Among them, the effect of word of mouth is also large."The feature of a dishwasher is that once you use it, you can not let go of it. (In our survey), satisfaction is over 90 %," said Miyamoto.The small kitchen, small size that is easy to use for single people and the elderly, and the range of users is gradually expanding.
On the other hand, the installation problem is large in the introduction of a dishwasher.Whether or not you can put it, it is necessary to install a branch faucet to distribute water from the faucet to the dishwasher."Many people are concerned about returning to the original state, but there are some types that can be easily done, so please check them out," says Miyamoto.
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Comment
Manufacturers other than Panasonic also have a type of water in a tank without using a branch faucet.Regarding the tendency of purchasing with a fascinating new value such as eradication, does it mean that there is more aggressive needs to "wash more" than "skipping"?
