Knowing to know, the "Why" (101) FCNT for the first time in 8 years, Kyocera's first smartphone for NTT DOCOMO | Mynavi News Mynavi News Mynavi

FCNT's low -end model "Arrows We". It is characterized by the robustness and simplicity of FCNT, but not only NTT DOCOMO but also SoftBank, and also from au for the first time in about eight years

and Arrows We are in NTT DOCOMO and Softbank. It has been revealed that it will be sold by au brands. FCNT -made terminals were mainly sold from NTT DOCOMO, and although they were sometimes sold by SoftBank and Rakuten Mobile, they were surprising that they have not been sold from KDDI in recent years. In fact, the ARROWS brand smartphone is introduced in about eight years since the "ARROWS Z FJL22" developed by Fujitsu Mobile Communications, the predecessor of FCNT.

, but in that sense, what was more surprising was the movement of NTT DOCOMO. NTT DOCOMO announced a new smartphone model for the fall / winter business battle on October 6, 2021, but as a smartphone lineup for seniors, not only FCNT's new model "F-52B", but also "Anshin". "Smartphone KY-51B" has also been added.

It is unusual for two -model smartphones to appear, but the unusual thing was that Kyocera was the developer of the reliable smartphone. In fact, it is the first time that NTT DOCOMO sells Kyocera smartphones, and even if you look back on the past, Kyocera's terminals sold by NTT DOCOMO are over 2018 since the 1998 information and communication terminal "DataScope for Docomo". The number of thin mobile phones "Card Mobile" and the feature phone "DIGNO Mobile Basic" sold since May 2021 is very small.

Smartphone low -priced.

FCNT and Kyocera are both long -established domestic smartphone manufacturers, but why have they been adopted by some mobile phone companies? Speaking of which, the relationship between the two companies and each mobile phone company has a significant effect.

< P> FCNT's predecessor is Fujitsu's mobile phone terminal business, but Fujitsu developed the first i -mode -compatible mobile phone "F501i", and as well as Nippon Electric (NEC), which used to work on a mobile phone terminal. It was close to the telephone (NTT) group, and it was originally a distance from the competing KDDI. In the integration of Toshiba's mobile phone business in 2010, there was a time when a smartphone was provided for au as a Fujitsu Group, but even after 2014, it became FCNT independently, and NTT DOCOMO -emphasized attitude. I have penetrated.

And Kyocera has established a second electronics (DDI), one of the predecessors of KDDI, and is still a major KDDI shareholder, so to KDDI and its predecessor companies in Japan. Mainly supply terminal. The establishment of the DDI was very intended to compete with the NTT Group, and Kyocera was hardly supplied to NTT DOCOMO, the NTT group.

why the relationship has collapsed now is that the low price of smartphones has a significant impact. In recent years, Chinese manufacturers have been reducing their smartphones worldwide, and in 2021, in 2021, LG Electronics has expressed his withdrawal from smartphones, and it has become unable to keep up with price competition. Business shrinkings and withdrawal are continuing.

In particular, domestic manufacturers, which are vulnerable to price competitiveness and have a small share worldwide, have been forced to shrink their business. In fact, FCNT and Kyocera are weakening their focus on smartphones for a wide range of layers in order to survive in such situations, and they are found in niche markets, including children and seniors.

On the other side of the mobile phone company, it was greatly affected by the lower price of smartphones from another aspect. It was a significant discount regulation of smartphones under the revision of the 2019 Telecommunications Business Law.

, but as mentioned earlier, the number of manufacturers that can procure terminals is decreasing due to intensifying the competition of manufacturers. NTT DOCOMO, who has become a wholly owned subsidiary of NTT, a major shareholder, has been recruited in recent US -China -China conflicts or has been recruiting Chinese manufacturers, but from competitors that procure inexpensive Chinese manufacturers. It has a problem that it is inferior in the terminal lineup.

In addition, KDDI will end 3G at the end of March 2022 and NTT DOCOMO at the end of March 2026, and recently 4G or 5G for those who still use 3G. It is required to strengthen the "winding" that shifts to the service. Many people who still use 3G are expected to have a low interest in mobile phone services, and those people tend to seek a sense of security from overseas manufacturers than overseas manufacturers. It is certain that it is a unique business opportunity.

Due to such a series of changes in market environments, two domestic terminal manufacturers and two mobile phones have missed valuable business opportunities to stick to competitive axes between groups in Japan. It can be said that the possibility of losing power has led to the realization of terminal procurement beyond the conventional relationship. Since smartphones and low -priced terminals will continue to increase in the future, the construction of new relationships beyond the conventional boundaries of domestic companies is likely to continue.