Clean, clean, and cherish all sports shoes "Zero Plus Shoes Care Series" released | Mizuno Co., Ltd. press release

In the shoe care questionnaire * 1, about 90% "worried about dirt on shoes", about 81% "worried about odor of shoes", and about 91% "want to wash shoes". Many people are worried about dirt and odors, but about 57% answered that they do not wash their shoes because they damage their shoes. * 1 Web questionnaire (Mizuno survey), 878 valid responses (sports are held at least once a month) Therefore, the "Zero Plus Shoes Shampoo" to be released this time has a high concentration of surfactant that removes dirt, and is deodorant and antibacterial. By blending ingredients with action * 2, we pursued appropriate performance for washing shoes after sports. In addition, we are particular about ingredients that are gentle on shoes and human skin, such as using a softener for leather that does not harden the upper part even after washing and a weakly acidic 99% naturally derived * 3 ingredient. We will also add the scent of lemongrass and convey the importance of washing shoes as shoe care while enjoying the scent. * 2 Not all bacteria and odors are effective. * 3 The sales target for the entire series, including water, is approximately 200 million yen (one year after its release). " Zero Plus Features of " Shoes Shampoo " ■ In addition to stain removal, deodorant and antibacterial effects, shampoo that is gentle on shoes and skin has a high concentration of surfactants that are important for stain removal, and is an ingredient with deodorant and antibacterial effects * 2 In pursuit of appropriate performance for washing shoes after sports. In addition, we are particular about shampoos that are gentle on shoes and human skin, such as softeners for leather that do not make natural and artificial leather shoes hard, and weakly acidic 99% naturally derived * 3 ingredients. We added the scent of lemongrass so that you can wash your shoes while enjoying the scent. 〇 "Zero Plus Shoes Shampoo" Deodorant / Antibacterial Performance Verification Results (Survey by Kaken Test Center) ■ About shoe washing In the questionnaire, about 57% * 1 said "shoes" because they damage the shoes. I will not wash it. " However, cleaning the shoes to remove dirt and keeping them clean is important for the longevity of the shoes. Mizuno will also provide information on correct shoe care methods through the "Zero Plus Shoes Care Series." ▼ Click here for how to wash shoes