Amazon advertising revenue, the scale exceeds YouTube, like the world's newspaper industry

[New York 3rd Reuters] - Amazon.com, USA, announced for the first time on its advertising business on March 3, and it was revealed that his income would exceed Google's YouTube.

Amazon announced that advertising revenue in the fourth quarter was $ 9.7 billion, up 32%year -on -year, and $ 31 billion in the whole year.YouTube's 2021 advertising revenue was $ 28.8 billion.

Analyst Benedict Evans pointed out on Twitter that Amazon's advertising revenue was the same as the world's newspaper industry as a whole.Statista costs $ 29.5 billion in the world's annual advertising costs.

Amazon, known for e -commerce, has developed a strong cloud business, AWS, and the advertising business is likely to be very profitable, but the company has not disclosed its profit.

Advertisements posted on the website and some of their own tablet terminals are narrowed down to advertisements using user search queries.These ads are often caused by companies that sell in Amazon's marketplace.

"It is helpful to sell digital advertising spaces in uncertainties," said Sophie Land -Yates, a share analyst in Haglebus Lands Down.

Meta Platforms (formerly Facebook) pointed out on the 2nd that Apple's privacy change has influenced the advertiser, and despite the shadow of the online advertising industry, the Amazon officials were applied to reporters.Even after the change, he said that his reach ability to consumers through various advertising functions had "almost unchanged."

Land Yates said that the Amazon's advertising business was comparable to Google's parent company's Alphabet, which also has its own customer information, through search systems, and has less impact on Apple's rules.

Amazon's advertising revenue has slowed down from 88%in the second quarter.However, the overall income is larger than a snap that develops the pintalest and photos and video shared apps on the image -shared site that announced well on the 3rd.

Pintalest's fourth quarter sales were $ 8467 million and snaps were $ 1.3 billion.